dawnofthenewathens I love that advert. It's a similar situation in Britain. We have so many differing accents and dialects that communication can be a problem. I'm from the northwest with parents from the northeast and I genuinely struggle to understand Londoners sometimes - pronouncing l as w and th as f so 'thrill' sounds like 'friw'. I can sometimes understand Americans better!!
I can imagine. There is a suprising number of dialects inside this tiny country. But they are disappearing sadly. Media and people moving around the country have pushed rigsdansk (standard Danish). Nowadays, young people only have traces of dialects, maybe a few words or so that set them apart. I'm sad about this, because I like a diversity of dialects, even if it makes communication more difficult.
Interestingly, the situation is less severe in Germany. The dialects are less pronounced than they were a few decades ago, but many are very much alive. There are still people who absolutely cannot speak High German. I had teacher who moved to the Southwestern part of Germany in 2005 and she said that for at least a month she struggled to understand the people around her, because they all spoke the local Swabian dialect.
Hyundai ad director has serious side project By Jon Chesto Globe Staff February 4, 2020
Bryan Buckleyhas directed more than 60 Super Bowl ads. It’s hard to pick favorites. But he admits it will be tough to top the experience of shooting this one. We’re talking about the Hyundai ad — yes, that Hyundai ad. You know, the one that has people across the country saying “smaht pahk” in Boston accents, some more successfully than others.
Innocean, Hyundai’s in-house ad agency, reached out to Buckley and his production firm, Hungry Man, about the job in October. The basic script was already done. The stars were on board, too: Chris Evans, Rachel Dratch, John Krasinski — Massachusetts natives all. It was impossible for Buckley, another Greater Boston transplant, to turn down Hyundai. (Buckley shot one other Super Bowl ad this time around, for SodaStream.)
They filmed the 60-second Hyundai ad in the South End on a cold November day. The three stars never retreated to their trailers for a break. They were having too much fun. Plus, there were cameos by retired slugger David Ortiz and two lesser-known Wahlberg brothers, Bob and Arthur. "It was this weird reunion of Bostonians,” Buckley said. “You could throw jokes around that only we would understand.”
Buckley said Hyundai deserves credit for flying actors to Boston to make the shoot more authentic. The basic storyline, as you probably know by now, revolves around Krasinski boasting about the “smaht pahk” feature of his Hyundai Sonata, and the various places he parked the car. All three banter with intentionally over-the-top accents.The actors rattle off a number of local places in the skit: Dorchester, Foxborough, the Garden, the Harbor. Buckley, a Swampscott High School graduate, made sure his former hometown got mentioned. Harvard Yard didn’t make the cut. Buckley said they intentionally danced around that well-worn example of a Boston accent.“The funny thing about Bostonians, we’re proud of that accent,” said Buckley, who lives in the LA area now. “I go back home, give me two beers, the next thing you know, it starts to come back.”
Buckley got his start in the Super Bowl business working with online job board Monster.com and Mullen, its ad agency at the time. You probably remember the Monster spot that aired at the 1999 Super Bowl, in which kids tell the camera they want to grow up to hold dead-end jobs. Buckley soon realized, perhaps earlier than many of his peers, that live sporting events would become more important than ever to advertisers in the streaming age. “If you can own the Super Bowl, then you can always have a decent livelihood,” Buckley said. Buckley has put those earnings to work on his passion projects. The latest: a docudrama depicting the real-life horrors at a Guatemalan orphanage called “Saria.” Last week, Buckley trekked to Washington to meet with congressmen Adriano Espaillat and Vicente Gonzalez to discuss a campaign for justice for the 41 girls who died in a 2017 fire at the orphanage and the 15 who survived.
The movie has been nominated for an Oscar in the short film category. If it wins on Sunday, Buckley plans to use his 45 seconds to talk about the cause. After all, he’s built a career out of conveying messages in a minute or less.