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Last January, Captain America actor Chris Evans partnered with Omaze to fundraise for Christopher’s Haven, a nonprofit that provides temporary, low-cost housing for pediatric cancer patients and their families while they’re receiving treatments at Boston hospitals.
Fans could donate $10 for the chance to win a once-in-a-lifetime Escape the Room experience with Evans. A viral prank video filmed in a comic shop in Boston featuring Evans ran across multiple channels over two months to drive awareness and maximize money raised for the nonprofit.
The video spread to 86 countries, raising $477,730 for Christopher’s Haven, which enabled it to provide 310 families with a one-month stay in a Boston apartment.