Andjelija B. from Niš, Serbia, will get trapped in an escape room with Chris Evans—congrats! If you’re still looking for a crew to assemble, Andjelija, you know where to find us.* Watch her learn the good news below.
AAaaawww it's nice someone from Serbia got the winning price! someone knows when is that event happening?
No way! My partner comes from that part of the world, not Serbia but near. I´ve actually been to Nis, it is absolutely gorgeous.en.wikipedia.org/wiki/Niš Good for her, I hope she has the time of her life!!!
"The movie came to life every time you were on the screen." Stan Lee to Chris Evans.
Remember back when Chris Evans pranked a few people with a surprise escape room…
And then asked YOU to join him?
Andjelija B. from Niš, Serbia, was the lucky lady who got to escape reality and get trapped with Chris Evans… and three of her friends.
They all bonded over burgers and beer (and selfies) before diving into the great unknown.
And while they didn’t quite make it out of the escape room in the hour, it meant they got a few extra minutes of Chris Evans’ time to savor. Was that on purpose? We’ll never know.
Andjelija’s thoughts post-escape room? “It was an experience I’ll never forget… I still can’t believe it happened.”
A big thank you to everyone for supporting Christopher’s Haven and their incredible work providing families with access to apartments and housing near the hospitals their children are being treated at. You’re quite the hero.
Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week's second-most viral video. In Omaze's spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character's action figure, leaving his subjects equally delighted and confused.
Here at Ad Age, we feel the same way. His reactions -- and those of his unknowing subjects -- are genuinely funny, and the six-minute spot feels more like two. But how is this video is still viral? It ranks just behind Samsung's "Technical School."
The Omaze spot jumped back on our chart last week, at No. 5, then got over 11 million hits this past week -- a nearly 74% increase in views, the highest single-week jump in over a month. The result is a January spot near the top of a June list of brands' most-viewed video campaigns.
That result is perhaps heroic, but perhaps more a reminder that brands' "viral" videos are often assisted by signficant paid placements. Our weekly Viral Video Chart compiled by Visible Measures reflects, as always, both "organic" views and views for paid ad placements. UPDATE: Aaron Godfred, VP-content and partnerships at Omaze, said after this article was published that the company hadn't paid to run the Chris Evans video since January. He said he wasn't sure why it was accumulating views again now.
Viral Video Chart
2. Chris Evans Pranks Comic Fans with Surprise Escape Room / 73.93%/ Omaze / Views this week: 11,514,845 Spot last week: 5
USA TODAY and Brand Film Festival partner to award best viral brand video Eli Blumenthal, USA TODAY April 3, 2018
In the internet age almost everyone wants to go viral.
From YouTubers to major marketing companies, one video or tweet that gets swept in the internet's current can raise the number of views it receives from the thousands to the millions.
Three particular standouts: Apple's Siri short with Dwayne "The Rock" Johnson, 'Captain America' Chris Evans' Omaze "Escape" video to raise awareness for the Christopher's Haven charity and the new interactive online video series, "Guilty Party," created by AT&T to tackle cyberbullying.
All three films went viral, but only one can win the USA TODAY Audience Award for the best viral film — aired between January 1, 2017 and January 22, 2018. Created in partnership with the Brand Film Festival, the award gives you the power to decide which spot was the best.
Online voting begins Tuesday, April 3 at 10 a.m. ET and runs through 11:59 p.m. ET on Friday, April 13 at brandfilmfestival.usatoday.com. The winner will be announced on May 3 at the festival's event in New York.