they keep giving free screenings of the movie, I wonder if FOXSEARCHLIGHT isn't interested in getting money from people paying tickets during limited release
Though big films like King Kong and Beauty & The Beast are doing them as well it's a good way to spread word of mouth and get publicity without paying much money for smaller budget movies. It's an alternative to festival play.
Studios are loathe to spend more marketing a film than producing it and it costs on avg $30m to market even a small budget film that goes wide in the US. Fox Searchlight is the specialty arm for Fox so they don't have the kind of marketing budget anyway.
I saw this TERRIFIC drama starring Chris Evans (who I’d never seen before) and McKenna Grace (the child actor) last THURS (free screening). The acting is solid, the writing is smart (and sometimes funny), and the themes are universal. (You can see this film w/ the entire family!) The film centers on a single man, Frank (Evans) raising his 7 y.o. niece, Mary (Grace) in small-town Southern Florida. Their neighbor, Roberta (recent Oscar nominee Octavia Spencer), helps take care of Mary on the weekends; they all share a special bond. Frank has homeschooled Mary, BUT then decides that she needs to be w/ kids her own age. However, Mary is NO ordinary 1st grader- she’s a math prodigy (like her deceased mom). Frank wants Mary to have a normal life (friends, sports, extracurricular activities); his sister missed out on all that b/c she was mostly focused on solving one math problem. In time, Grandmother Evelyn (British actress Lindsay Duncan), arrives from Boston to seek sole custody of Mary. There is also a nice subplot (romance) in the story which is natural and believable. I wanted to see a BIT more of Roberta’s character (b/c Spencer is such a fine actor).
Just found this online. Hope it's true and there is a little press for the movie. I think this movie could do really well at the box office with the right push.
According to criticschoice.com the upcoming press junket for “Gifted” will be the weekend of March 24th, 2017. So expect media shows to have interviews air shortly after.
I think media will go if there is a small press organized by the studio. A lot of outlest will be interested to ask Chris about IW while they ask about this movie, and Octavia Spencer is an Oscar winner and nominated actress, if she is involved in the press, they will want to go too.
All of this is getting seriously exciting now! The reviews are universally great. With a cast including Octavia Spencer, Lindsay Duncan and that guy from Boston - what's his name? - Steve Evans! surely they should start to smell a commercial success and push it out more widely. We live in hope.
Can I also take this opportunity to sing the praises of the poster picap posted above. It's heart stopping. There is so much in the way the little girl is looking at Chris. It's a sort of 'I'm depending on you, I trust you' look. Similarly, Chris's look is a cross between 'I've got the world on my shoulders' and determination. It's a work of art.